The recently released Local Consumer Review Survey from BrightLocal.com indicates how customer reviews impact the buyer’s decision.
Key findings include:
- 88% of consumers have read reviews to determine the quality of a local business
- 88% of consumers say they trust online reviews as much as personal recommendations
- 85% of consumers say they read up to 10 reviews before they feel they can trust a business
- 72% of consumers say that positive reviews make them trust a local business more
- 57% of consumers will visit a local business website after reading a positive review
Customer reviews are now posted on BBB Business Reviews to allow the online community insight into a customer’s experience. Any business with a BBB Business Review can receive and respond to customer reviews. Every business is also notified of the posted customer review by BBB and has 48 hours to respond to the review and verify that the customer was a client, before it is posted to their online report.
Here are a few reasons why customer reviews are a great tool for consumers and businesses:
The reviewer must verify their email address.This extra step dissuades anonymous reviewers, holding the customer accountable for their response.
Businesses also verify the customer.If a business claims the reviewer was not an actual customer, they must provide proof of a transaction, in order for the review to be posted to the company report.
Businesses may respond to the review.All reviews and responses are published and transparent.
Customer reviews will include positive feedback.This allows positive experiences to be posted to a business report, not just negative interactions.
Customer reviews give you opinions you may not otherwise want to hear.By submitting a review, the customer gives up the right to post a complaint. This gives people an option to post an opinion, good or bad.
Accredited Businesses may also encourage their customers to post their experience on their BBB Business Review by installing our customer review seal on their website. The seal is available through the exclusive accredited business login on bbb.org/wisconsin. For assistance, live chat is available M-F on our website.